Website OptimisationDo you know what SEO is and how to use it? Search engine optimisation is a process of improving your website’s content and design to maximise the traffic coming from organic results, which our expert developers, business analysts, designers and marketers have studied in and out over the years building first-class websites with quality contents, mobile-friendly designs and comprehensive marketing strategies.
Why Do You Need SEO?As a result of our hard work, our clients now rank at the top of Google search results and control around 60000 industry-defining keywords. Search engine optimisation is one of the key elements to ensure online visibility of your brand. According to statistics, over 85% of visitors who convert come fromonline queries, and that Google alone, not taking into account other popular search engines like Yahoo, MSN and others, processes over 3.5 billion searches every day. Ignoring SEO, you lose 85% of potential customers, so do not let your competitors win over this audience, build a website that is well optimised and full of useful, keyword-rich content.
Internet Presence Aspects
SEO is a complex process, which requires an in-depth understanding of the ever-changing search engine requirements, for example, keep an eye on new revisions like Panda that Google regularly introduces. Website optimisation involves many aspect including the source code, content, responsiveness of the design, links from other sources that lead to your website and content with mentions of your brand on the web. Our experts will take care of all of these aspect when designing your new website.
Choose Your Digital Strategy
We will design the website on the basis of your financial capacity, as well as your requirements for speed and marketing goals. According to your business needs, our experts can choose the audience that will be targeted, adjust the number of keywords in your content and even set timeframes when the website will bring the desired results. While many digital company experts talk of getting at the top Google results as something miraculous, we do not waste time on speculation, but instead we act and bring your company to the first page.
Bring Your Company to Online SuccessReturn on investment (ROI) is the primary metrics that measures the success of your online strategy, no matter whether it is SEO, pay-per-click advertising, social network campaigns, email promotion or any other activities aimed at expanding your customer base and retaining the old ones.The first step you take when defining your brand’s online strategy is analysing the needs and wishes of your target audience and what your competitors do to satisfy them. Once you have studied these factors, you get all the information necessary to reach out to this audience, meet their expectations and outstrip your competitors.
Ensure That Your Investment Pays off
Our company’s business analysts and marketers have all the tools necessary to collect these analytics and design a full-fledged online business plan that brings value. Make sure your investment brings tangible results, spend money wisely. Here is a little bit of statistics: you can save up to 40% of the investment in a pay-per-click campaign if it is developed by experienced professionals who understand the digital market environment.
Pay-per-Click StrategyIf you have already looked into different strategies you can use to promote your brand online, you are probably familiar with pay-per-click advertising (PPC). Pay-per-click is a model of web advertising that generate traffic to websites which owners pay publishers (blogs, search engines, social media, etc.) every time the ad is clicked by a user. PPC is one of the favorite strategies of many businesses because it brings tangible results. Due to their wide coverage, pay-per-click campaigns guarantee you that your ad will be seen by your niche audience. Recent reports demonstrate the following: pay-per-click ads not only increase revenue, but also generate organic traffic to your website, making consumers click on mentions of your brand in organic search results.
PPC ProvidersYou can find pay-per-click providers everywhere on the web, they include such services as Google AdWords, Microsoft adCenter and Yahoo Advertising. If you decide to focus on search engine pay-per-click campaign, find most popular keywords relevant to your niche and include them into your ads. In this case, the customers will see your ad every time they enter a similar phrase into a search engine or browse website with relevant content.
Pay-per-Click Cost and Risks
Such ads that look like sponsored links or typical online ads appear at the top of organic search results or adjacent to the main content on the page, or just anywhere the owner of a website or blog chooses to place them. Cost of PPC web ads in leading search engines depend on the popularity of the keyword phrase they use. Pay-per-click campaign also supply you with important analytics, as you can see how efficient a particular product or service is based on how many times it has been clicked. However, they also have its downsides, namely, PPC ads are susceptible to click fraud, although almost all modern search engines secure your ads from fraud clicks by malicious website owners or competitors.
What Is Cost-per-Click?As we have already mentioned, PPC providers typically charge a fixed price for every click rather than a set sum of money for the entire campaign. This fixed price is called cost-per-click. Cost-per-click may start at $0,01 and go up to figures with many zeros depending on the amount of competition for a particular set of keywords and phrases, and on the price policies of different search engines.